The programmatic technology integrated into video games bolsters this while giving advertisers the ability to measure and track ad performance.
Last but not least: You can manage your advertising in real-timeĪdvertisers can reach players with highly targeted, personalized ads by relying on first-party data collected by video game developers and console providers following data privacy regulations.
CASUAL GAMES ADVERTISING UPDATE
This effect is exacerbated by new cloud gaming solutions that result in less time spent waiting for a system or game update to complete or for loading times to pass.ĥ. This means that players are continuously exposed to every ad. Even for a split second, looking away could negatively impact their game. The interactive nature of games keeps players’ attention glued to the screen as their eyes dart around, taking in every piece of information. Forget the problem of multitasking consumers pay 100% attention. Apple, Facebook, Amazon, and Microsoft have all recognized this trend and thrown in their hats by developing their own platforms, e.g., Apple Arcade, Facebook Gaming, and Prime Gaming.Ĥ. All of these trends contribute to a consumer base that is ever-expanding and rapidly growing to a projected $196billion in revenues by the end of 2022. Hyper-casual games now co-exist with esport games.
You can choose from a wide range of formats: VR experiences, plug-and-play consoles, casual mobile Gaming, single-player games, online MMORPGs (massively multiplayer online role-playing games), you name it, you got it. Mobile devices offer anyone a low barrier to entry into the gaming world. New streaming services such as NVIDIA Geforce NOW allow players to play high-performance games on any device. Gaming now offers a comprehensive portfolio of games and platforms. Programmatic ad revenue increased by a record 24.9% to reach $14.2 billion.ģ. As a result, Q4 of 2020 saw the highest revenue record for digital advertising in more than 20 years. Your competitors are also here, in increasing numbers.ĬOVID-19 and its subsequent stay-at-home and quarantining orders helped brands realize the power and necessity of digital advertising. In the US alone, 2020 saw a viewership of 56.2 million viewers on streaming platforms such as Twitch, with nearly half of all users between the ages of 18-34.Ģ. Video games have become so popular on a mass scale that certain players stream videos of themselves playing video games at home and make hundreds and thousands of dollars by doing so.
According to a recent study by eMarketer, as many as 60% of women now play mobile games daily. People are playing games both earlier and later in life, and the gender mix is nearing par. The ingredients for this rich mix are as follows:ġ. Last but not least: you can manage your advertising in real-timeĪfter decades of developments in the Gaming, advertising, and tech industry, the three conglomerates finally converge to create a potent, synergistic mix.Forget the problem of multitasking: customers pay 100% attention.Gaming now offers a comprehensive portfolio of games and platforms.Your competitors are also here, in increasing numbers.Why is that important for you as a brand? Advertising in Gaming is still a young market and looking at the numbers, it is also quite potent.
CASUAL GAMES ADVERTISING TV
All over the world, the younger generation (18-34 years old) shows a clear preference for Gaming over watching movies or TV shows. That’s a bit more than one in every three people on this planet. Name any of your favorite entertainment industries, and we’ll tell you that Gaming outranked it in 2020 and is expected to further surpass its record in 2021 with a projected worth of $179.9 billion and an audience as big as 2.7billion players globally.
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